His philosophy was deceptively simple: select the best fruit, intervene as little as possible, and let the vineyard speak. The results were wines of remarkable finesse, structure, and aromatic depth—bottles that could age gracefully for decades.

From legendary crus like Asili, Rabajà, and Falletto, Giacosa’s wines embody a timeless style: perfumed, precise, and quietly powerful. Even after his passing in 2018, the estate, now under the stewardship of his daughter Bruna, continues to honor his legacy, producing Barolo, Barbaresco, and exceptional Dolcetto and Arneis with the same exacting standards. To open a Bruno Giacosa is to experience the soul of Piemonte - refined, authentic, and unforgettable.

Quick Facts - Bruno Giacosa Barbaresco Asili

Bruno Giacosa Barbaresco Asili Label Index Tracker

Analyst Note - From Matthew Small (Head of Investment)

Bruno Giacosa is widely regarded as a benchmark producer in Piemonte, renowned for his classic single-vineyard Barolos and celebrated Red Label Riservas. However, it is the Asili Barbaresco, not the Riserva, that has proven to be the top performer in his portfolio. The Asili Barbaresco boasts an impressive average critic score of 93.5 and has achieved a label index annualised CAGR of 9% over the past decade. With a low beta of 0.56 and strong market liquidity, Giacosa’s wines offer investors an attractive blend of stability and reliable growth potential. For those seeking standout opportunities, we recommend focusing on the 2012 and 2015 vintages.

Dinner Party Story

Bruno Giacosa was known for his perfectionism—and so much so that if a vintage didn’t meet his exacting standards, he wouldn’t bottle it at all. Instead, he’d sell it off as bulk wine (“sfuso”), rather than compromise quality. That rare brand integrity is part of why he's revered as “the Genius of Neive”.