(Nov. 6, 2023) - WineFi is excited to announce its upcoming platform launch, poised to revolutionise the landscape of fine wine investment, making it an accessible mainstream asset class. By merging cutting-edge FinTech capabilities, an extensive reservoir of educational resources, and the seasoned insights of its investment committee, WineFi is set to offer diversified investment-grade wine collections, empowering investors to tap into this unique asset class like never before.

"Fine wine has a fascinating investment profile, but investing in wine has remained expensive, complex and opaque" said Callum Woodcock, CEO and Founder. "Our platform is designed to make investing in wine as easy as placing a trade on Robin Hood or eToro".

WineFi platform opens the door for investors to peruse ready-made fine wine collections, access valuable educational materials, and craft bespoke portfolios tailored to their financial parameters, investment horizon, and risk tolerance. It further empowers investors to monitor their performance using the WineFi platform and receive real-time buy/sell recommendations based on their investment progress.

Elaborating on the changing investment landscape, Woodcock noted, "Over the last few years, we have seen private assets become more accessible to those other than just sector specialists. By combining a seamless users experience with decades of sector specific expertise, we hope to bring a whole new generation to fine wine and to cement its place in the public imagination as a true alternative asset".

WineFi collaborates with a diverse array of trade wholesalers and producers to secure investment-grade wines at attractive valuations. These wines are then thoughtfully assembled into diversified collections, making them easily accessible through the WineFi platform.

"Through their new investment platform, WineFi is bringing fine wine mainstream" said Alun Griffiths MW, a member of WineFi's high profile investment committee. "Their approach benefits not only investors, but producers and merchants too, by introducing a previously unserved buyer to the market".

WineFi has garnered support from notable investors, including backing from SFC Capital, as well as contributions from a diverse group of prominent angels associated with companies such as BlackRock, Fidelity, T Rowe Price, Investec, Dentsu-Aegis, and McKinsey.

‍

Source: Wine Business