Wine Basics
Wine Investing
Apr 24, 2025
Navigating New Tariffs: Fine Wine’s Resilience Amid Trade Tensions
On Thursday, the Trump administration announced a fresh wave of long-anticipated protectionist trade policies. Drawing inspiration from President William McKinley’s era, the administration has introduced a baseline 10% duty, alongside additional bilateral tariffs, pushing the overall U.S. tariff rate to levels not seen since the “Gilded Age” (1870–1913).
Financial markets reacted sharply. The S&P 500, Nasdaq, and Dow Jones all posted their worst single-day performances since the COVID-induced selloff of 2020.
Under the new framework, European goods—including wine—will face a 20% import tax. Naturally, this raises the question: what impact will these tariffs have on the fine wine market?
This is not the first time the Trump administration has targeted European wines. In October 2019, a 25% tariff was imposed on wines from the EU and UK (excluding Italy), following a WTO ruling in favour of the U.S. in its long-standing dispute over Airbus subsidies.
As shown in the highlighted section of the WineFi 10-Year Index, the implementation of the 2019 tariffs had a muted impact on the index’s value. This was followed by a noticeable uplift, driven by dovish monetary policies in response to the COVID-19 pandemic.
What We Expect Going Forward
One of fine wine’s defining attributes is its longevity. Many wines only reach their optimal drinking window 5+ years after bottling. This allows U.S. buyers to sidestep immediate tariff exposure by purchasing wines in Europe, storing them in bond (free of duty and VAT), and taking delivery once tariffs are reduced or lifted. This flexibility should mitigate downward price pressure in the near term.
Fine wine also benefits from supply inelasticity and geographic uniqueness. Iconic wines from regions like Champagne and Burgundy cannot be replicated domestically. While tariffs are typically aimed at boosting local demand, inelastic supply and limited substitutes mean demand for European fine wine is unlikely to collapse. For example, Napa Chardonnay remains distinct in profile from White Burgundy, limiting true substitution.
Some consumers may shift from grand crus to premier crus or opt for second wines over first growths. However, the impact of this down-tiering can be softened through a diversified portfolio approach.
Finally, during periods of macroeconomic uncertainty, fine wine offers meaningful diversification benefits due to its low correlation with traditional asset classes. As volatility returns to equity and bond markets, we expect growing investor interest in uncorrelated alternatives. Fine wine’s unique market dynamics make it a valuable addition to a well-diversified portfolio.
President Trump has since stated he remains open to negotiations following the negative market response. WineFi will continue to monitor and report on the evolving impact of U.S. tariffs on the fine wine sector.
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Wine Basics
Wine Investing
Aug 10, 2025
When is the Best Time to Invest in Fine Wine?
The fine wine market has always been a blend of passion and performance. For some, the allure lies in the artistry of the vineyard; for others, it’s the steady, tangible returns that make fine wine a compelling alternative asset.
But here’s the perennial question for investors: when is the right time to invest?
In our latest analysis at WineFi, we examined one of the most sought-after segments of the market—red Burgundy—to see how timing influences returns. We compared all red Burgundy wines in our investment universe to the Liv-ex Burgundy 150 index, the sector’s benchmark, and looked for patterns that could guide smarter entry and exit strategies.
The Findings at a Glance
Our data paints a clear picture of how red Burgundy performs at different stages of its lifecycle:
🚫 Don’t buy on release – On average, red Burgundy underperforms its benchmark in the first few years after release. That means paying top prices straight out of the gate often isn’t the best move for returns-focused investors.
🎯 Sweet spot: Year 6 – Performance begins to accelerate around the sixth year—coinciding with the median start of the wine’s drinking window. From here, returns tend to outpace the benchmark.
📈 Outperformance window: Years 6–25 – During this period, red Burgundy has historically delivered impressive relative gains. By year 25, the mean return in our dataset was 1.8x higher than the benchmark.
⚠️ After year 25: A trickier game – Performance tends to plateau, and volatility increases. As bottles become rarer and more valuable, prices can swing sharply in either direction. This aligns with the median end of red Burgundy’s drinking window, when investment and consumption dynamics shift.
Why This Matters for Investors
Fine wine, unlike many asset classes, is both finite and consumable. Every bottle opened reduces supply, creating scarcity—but also introducing unpredictability as remaining stock becomes fragmented across cellars worldwide.
By aligning purchases with a wine’s drinking window, investors can:
Maximise potential upside by entering when market demand is strengthening.
Reduce downside risk by avoiding the softer performance often seen in the early years.
Plan exits strategically before volatility overtakes predictable growth.
The Limits (and Power) of the Data
While this study looks at the mean performance of all red Burgundy wines in our universe, individual results will vary significantly by producer, vintage, and even format (bottle size). Legendary producers like Domaine de la Romanée-Conti may defy these trends altogether, while lesser-known estates might follow them more closely.
Still, using drinking windows as a timing tool offers a practical framework for making better-informed decisions—especially for investors building diversified portfolios across regions and styles.
Final Pour
The data tells us that patience pays in fine wine investment—particularly in Burgundy. If you can resist the urge to buy on release and instead enter around year six, history suggests you’ll be swimming with the current rather than against it.
In fine wine, as in life, timing is everything. And for Burgundy lovers, that sixth-year mark might just be the moment when the stars—and the corks—align.
Wine Basics
Wine Investing
Jul 14, 2025
WineFi Q2 2025 Quarterly Report
In Q2 2025, we have seen a stabilisation in wine market prices. In this quarterly report we dive into this finding to understand how list prices compare to trade prices, along with macro-analysis and regional comparisons.
In this edition, we explore:
🏦 Macroeconomic Analysis and the Effect on Wine Markets
📈 How Wine Compares to Other Assets
⚖️ Wine Market Stabilisation?
🔀 List Prices vs Trade Prices
🌍 Regional Performance Breakdown
Wine Basics
Wine Investing
Apr 24, 2025
WineFi Q1 2025 Quarterly Report
We’re pleased to share our Q1 2025 Quarterly Report, offering a concise, data-driven overview of fine wine’s performance in the first quarter of the year. As macroeconomic pressures persist and traditional markets continue to fluctuate, fine wine’s role as an alternative asset class remains in sharp focus.
In this edition, we explore:
🏦 Macroeconomic Analysis and the Effect on Wine Markets
📈 How Wine Compares to Other Assets
⚖️ Wine Market Stabilisation?
🌍 Regional Performance Breakdown
