Investing in fine wine can be confusing and opaque, there are bad actors who buy bad wines for their customers, and there is a lack of robust data analysis to allow investors to compare apples to apples with other (more traditional) asset classes.

The last point is key here, as it solves the first two.

If investors can read, and understand how fine wine acts as an asset then they are able to understand the role it should play in their investment portfolio.

If investors can understand the reason that a given wine is included in their portfolio, it removes the element of 'trust me' that currently permeates wine investing.

Like any industry, the wine trade has millions of rules of thumb that are completely unknown to the outside world.

This newsletter will serve as a bridge for that gap. It will provide data analysis, case studies on vintages and producers, and wine market updates.

We'll start from the beginning, in the next edition I'll explain how wine markets and prices are traditionally calculated and displayed -- and why and how we do it differently at WineFi 🍷.

Cheers 🥂